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CROCMEDIA NEWSLETTER MAY 2008
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CROCMEDIA LAUNCHES SINGAPORE OFFICE
Singapore Crocmedia Office

(L–R: Marina Matthews, Ana Ismali, Alison Kremmer and Stephanie Kite)

Crocmedia is pleased to announce a significant expansion for the Crocmedia Group. Crocmedia Singapore launched in April and will offer PR and marketing communications services in Singapore and South East Asia.

At the helm is ex-Sydney-sider and general manager Marina Mathews.

The team brings a stable of new and exciting clients to Crocmedia. They include Amara Singapore, Rubicon Reserve and Amici Group.

Craig Hutchison, CEO, Crocmedia is enormously pleased with the expansion which will significantly boost Crocmedia′s endeavours in South East Asia.

The Crocmedia Singapore office is located at:
3E River Valley Road, #02-04 Clarke Quay, Singapore 179024

For more information contact Marina Matthews
via email marina@crocmedia.com or telephone +65 6837 8014

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CROCMEDIA APPOINTED BY AUSTRALIAN MADE, AUSTRALIAN GROWN
Australia Made Logo


Crocmedia is very pleased to announce it has been appointed to provide PR and promotional services to Australian Made, Australia Grown. The appointment sees Crocmedia promote and AMAG export campaign in North America.

Crocmedia has also joined companies such as Qantas, Coles, Woolworths, Harvey Norman and Roy Morgan to become a Campaign Partner of Australian Made.

"Crocmedia produced a very successful campaign for us last year on a major retail promotion in the US and it's great to further strengthen our relationship by welcoming them onboard as a Campaign Partner," says Ian Harrison, Chief Executive of the Australian Made, Australian Grown Campaign.

For further information on Australian Made,
please contact alison@crocmedia.com or visit www.australianmade.com.au

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STORM SUSTAINABILITY TAKES AUSTRALIA BY STORM
Storm Sustainability Image


A new client of Crocmedia Australia, Storm Sustainability has launched a home sustainability audit program in Melbourne, Australia. The audit assesses water, electricity and gas usage and provides recommendations on managing sustainability in the home.

To register go to www.stormsustainability.com.au.
For further information, contact jessica@crocmedia.com

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MIRANDA KERR ANNOUNCED NEW DAVID JONES FASHION AMBASSADOR
MIRANDA AND MEGAN GALE

(L–R) David Jones Fashion Ambassador Miranda Kerr and David Jones Brand Ambassador
Megan Gale at Doncaster Day in Sydney. Photographer: Darren Roberts.

Crocmedia client David Jones announced last month that Australian-born and New York based modelling sensation Miranda Kerr will become the Australian department store′s Fashion Ambassador. The exclusive 5-year agreement will see Miranda work alongside David Jones Brand Ambassador Megan Gale.

For further information,
visit www.davidjones.com.au or contact rebecca@crocmedia.com

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IN THE SPOTLIGHT
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Crocmedia Chief Executive Officer, Craig Hutchison (far left) alongside Channel 9′s AFL Footy Show team as they celebrate an outstanding year on television by winning a TV Week Logie Award for Most Popular Sports Program on May 4.

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OFF THE BENCH SMASHES RATINGS


Crocmedia′s radio production Off the Bench has made a stunning start to the first football ratings period, rated number one across all Melbourne stations in the male 35–54 years category.

Off the Bench, which runs 9am until 11am in the city, achieved an astounding 11.7% of 35–54 share of the market in its first season broadcasting in metropolitan Melbourne on 1116 SEN.

In SEN′s target demographic, males aged 25–54, Off the Bench had 10% of the overall market.
 
In the entire metropolitan Melbourne market, Off the Bench secured a healthy ratings share of 4.4%.  SEN is just one of the 23 stations that Off the Bench is now broadcast across Australia.
 
"While it's still early days we are delighted to be able to deliver good value and good figures to our partners McDonald's, First National Real Estate, Herald Sun and Origin Energy via Melbourne's new home of footy, 1116 SEN," host and Crocmedia CEO Craig Hutchison said.
 
Off the Bench goes from strength to strength recently extending its syndication to include 11 regional stations in WA, broadcast on RadioWest Network.

www.offthebench.com.au
For further information, contact nicole@crocmedia.com

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SNAPPY SNIPPETS FROM CROCMEDIA NEWS


Chief photographer Nick Stern made a number of sales to gossip-site TMZ, as his under-cover pap-pictures of old-man-Columbo-star Peter Falk made headline news. Unlike Columbo, Nick's undercover work is still making money.

Bureau Chief, Sarah May criss-crossed the hills of Los Angeles, interviewing the casts of movies and TV shows such as Bones and Superhero movie.

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CROCMEDIA NEWS STORY OF THE MONTH


Google "Cruz, Beckham, School" and you're likely to get 161,000 results, after an exclusive Crocmedia News story hit page 3 of "The Sun" in the UK.

The internet showbiz blogs were all buzzing with the Crocmedia exclusive, quickly adding it to their own breaking news.

Chief photographer Nick Stern, who joined in March, was investigating a tip the Beckhams has been seen at an exclusive Jewish School in an up-market area of Hollywood. Sure enough, he saw both David & Victoria Beckham drive through the school gates at 9 am.

Were the Beckhams about to convert? Surely Scientology would be more their cup of tea, along with showbiz pals Tom Cruise and wife Katie Holmes.

After a bit of investigating by Stern and Emily Smith of "The Sun" the answer was revealed. Little Cruz Beckham would soon be attending the nursery.

Stern said, "As a journalist it's always important to question the most minute detail of what you see, you never know where a story lies."

To view the story, click here
http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/article1045378.ece

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