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CROCMEDIA NEWSLETTER JULY 2008
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Fit2date featured in New York's most read newspaper

Crocmedia America client fit2date has been featured in New York’s most read newspaper, The Daily News. The newspaper – read by 2.5 million New Yorkers daily – published an article describing fit2date as the latest dating craze to hit America.

See article here

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Handsome Handyman signs with hollywood talent agency Roar
Australian Handyman July/August Issue

Crocmedia client Jake Tyson appears on the front cover of Australian Handyman July/August issue – on sale July 2.

Crocmedia client Jake “The Handsome Handyman” Tyson has signed with Hollywood talent management agency, ROAR. Tyson recently completed another successful Crocmedia-produced US media tour in San Francisco, Sacremento, Los Angeles, Pheonix and Chicago teaching viewers DIY tips whilst promoting his tool company, Redback Tools.

The Beverly Hills-based ROAR will develop TV show projects for Tyson and help distribute his Redback Tools range in Lowe’s stores across the US. ROAR manages successful Australian entertainers and brands including Julian McMahon, Natalie Bassingwaithe, Chris Hemsworth and Priscilla Dunstan. International clients include actor Ken Watanabe and American Gladiators and UFC world champion Rampage Jackson. Contact Trent Blacket of blacket@roar.la

www.redbacktools.com

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GIANT AUSTRALIAN GROWN SOUTHERN ROCKLOBSTER
Australian grown Southern Rocklobster

Crocmedia helped publicize Australia’s innovative, world-class food and sustainable fishing practices on nearly 60 TV news shows to an estimated 8.5 million Americans last week, with a story about a jumbo Aussie southern rock lobster.

The vivid orange rock lobster was such a hit in the Australian Pavilion at the National Restaurant Association Show in Chicago, that show-goers nicknamed him “Wow” Pavilion sponsor Australian Made, Australian Grown and trade group Southern Rocklobster Ltd decided to donate him to the Shedd Aquarium, as an unofficial mascot of all things uniquely Australian.

The story coincided with the launch of a new marketing campaign for exporters to the US, by Crocmedia client Australian Made, Australian Grown.

For further information on the Australian Made, Australian Grown campaign, contact alison@crocmedia.com

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HELPS LAUNCH “IT’S JUST LUNCH” IN THAILAND

Crocmedia’s Singapore office will help publicize first-date specialists, It’s Just Lunch, in Thailand.

A global franchise from America, It’s Just Lunch is passionate about connecting people. www.itsjustlunchsingapore.com.

"A great first date can be measured by whether or not the parties involved are asked to a second one and that is left up to the clients," says Anisa Hassan, It’s Just Lunch’s Managing Director (Singapore).

For more information on the background and services of It’s Just Lunch Singapore or Bangkok, please contact Ana at ana@crocmedia.com

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CROCMEDIA CELEBRATES SECOND BIRTHDAY

Crocmedia Group celebrated its 2nd birthday on Friday, July 4. The company held birthday and Independence Day parties for friends, clients and business associates at its international offices.

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INTO OCEAN, CATCHES GIANT FISH WITH BARE HANDS
Matt Watson the ITM fishing show

Americans discovered daredevil New Zealand celebrity fisherman and Crocmedia client Matt Watson, when The Ultimate Fishing Show, debuted on US television last month.

Watson reeled in new US viewers via a dramatic viral internet campaign which included a video of the high-spirited Kiwi plunging from a helicopter into the ocean and grabbing a large Marlin fish with his bare hands.

The Ultimate Fishing Show airs on participating America One affiliate stations across the US on Thursdays 8pm EST / 5pm PST.

www.theultimatefishingshow.com
For further details contact alison@crocmedia.com

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AMONG PROMINENT WEST COAST CHEFS

Crocmedia client, Western Fishboat Owners Association (WFOA), dished up albacore salads and other seafood recipes to consumers at a recent seafood show in Monterey, California.

WFOA is in talks with a major upscale grocery chain to conduct in-store demonstrations of the troll-caught tuna, which until recently was largely exported to Europe and Asia.

Crocmedia promotes “Wild Pacific Albacore” tuna across America. It is heart-healthy with high levels of Omega-3s and is gaining attention among prominent West Coast chefs.

For details contact brooke@crocmedia.com. www.wfoa-tuna.org

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OFF THE BENCH WELCOMES HOLDEN

Holden Australia has come on board as a naming rights sponsor for Crocmedia-produced radio program Off the Bench in Western Australia, Victoria regional and Melbourne markets, commencing July 12.

Holden Logo
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BLUFF POKER SHOW HITS MELBOURNE AIRWAVES

The Bluff Poker Show commenced on radio station and Crocmedia client SEN 1116AM on Tuesday July 2. Bluff provides its Melbourne audience with everything they could possibly want to know about poker and more.

Tune in every Tuesday night at midnight to SEN 1116AM or visit www.sen.com.au for the live streaming.

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MEET CROCMEDIA USA
Crocmedia USA Team

BACK ROW L-R: Nick Stern, James Swanwick, Rob Sutherland and Sammy Wong

FRONT ROW L-R: Brooke George, Angie Do Tran

ABSENT: Sarah May, Alison Soltau and Sean Borg

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FOR MURCDOCH CHILDREN’S RESEARCH INSTITUTE
Sarah Murdoch

Crocmedia General Manager (Melbourne) Lisa Bond assisted the launch of a new awareness campaign being run by the Murdoch Childrens Research Institute (MCRI). The new campaign is designed to raise public awareness of a variety of children’s health issues.

Lisa was recruited to the development board of the MCRI in 2007 to assist with the marketing and publicity strategy.

The institute is the largest child health research institute in Australia. Its team of 1000 researchers is currently focussed on finding cures for conditions such as obesity, cancer, asthma, diabetes, allergies and premature birth.

Sarah Murdoch fronts the new awareness campaign, launched nationally on July 1.

Sarah has been the ambassador of MCRI since 2000. It was her husband Lachlan’s grandmother Dame Elisabeth Murdoch who established the institute in 1986.

Donate today www.mcri.edu.au
For further information contact lisa@crocmedia.com

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