VALLEY NIGHTS

This programme is to be positioned as the flagship programme for the network. The objective of this programme is to launch TVN into the entertainment world of the thoroughbred industry. At present TVN has a very credible racing telecast, however the network does not offer much to viewers beyond this. This programme is to become the conduit between the purists racing telecast and entertainment.

The Programme:

The programme centres on a panel of 3 racing experts/personalities covering the upcoming races from at least two of the main venues. The panel will discuss the track conditions, race favourites, tips, and interview key stakeholders for these upcoming races.  The discussion of the upcoming races is to be used as the framework for the programme; however the main viewer drawcard is the entertaining segments that are packaged around the racing segments.

• Each week, segments that focus on the lighter side of racing are introduced. Examples of segments include:

• Race call of the week - highlighting any mistakes, dramas, comical errors.

• Omen tip of the week – the best named horse of the week.

• International racing report –featuring footage from You Tube with races from places such as Mongolia etc.

• How to bet better – providing tips to new punters. Start with how to do the form, and finishing with betting under an alias after your account has been shut.

• Know your racingidentities – 30 second light-hearted profiles revealing things about the major players in the industry you didn’t know.

• The Jockeys Arm Wrestle – a weekly competition done live on the show with a seasonal winner.

• The programme provides an opportunity to generate revenue for TVN through the inclusion of live ads. The format and genre of the programme is well suited to introduce some live advertising for key sponsors. The shows hosts would conduct the live ads and where possible demonstrate use of the sponsors’ products.
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